"The sportos, motorheads, geeks, sluts, bloods, waistoids, dweebies, -- they all adore him. They think he's righteous dude."
For a student project, I created a film festival for the British Film Institute. I was to promote a film festival for the late 80s movie legend John Hughes. This was a really fun project.
I was given a school project to create packaging for soap for female athletes. It is meant to evoke freshness, clean, and zen before they hit the field--igniting a feeling of power that one can take on anything.
As a school project, I was asked to research a company who needs an image upgrade. I chose Victoria's Secret. This brand has long been viewed as using vert thin models who are only a small percent of the population. I created a fashion event called "Curve Appeal" where Victoria's Secret unveils their new curvy line for women of all shapes and sizes.
To create the pattern I used throughout the campaign, I took a piece of lace, and dabbed watercolor paint through it. What transpired was a design abstractly resembling the lace.
While freelancing with Crunch Fitness, I worked with the design team on a number of projects from email blasts, to banner ads, to club flyers and postcards.
Spotlight on Hackney
For this project, I was to create an easy to read community snapshot of Hackney, London or a variety of demographics. Ranging from small business owners to charity organizers to real estate moguls.
Dove Soap for Men
I did a series ads for Dove Soap for Men.
Soccer & Psychology
For a student project, I was asked to design a magazine spread for Howler Magazine. I was to give the look a personality based on the content, which is: why aren't more soccer players getting the psychological help they need?
I was commissioned by Molly & Jack to do their wedding invitations. They wanted a regal feel; where old Hollywood meets Art Deco. I mixed in bold colors, with a glitzy gold foil. They requested their copy to have a "film theme" to it as they are having their wedding at an old theatre in Colorado. The theatre is filled with beautiful old wood paneling, from the stage to the seats and surfaces. This was a lot of fun to create!